ClickClack, the leading name in functional kitchen storageware for over 20 years in New Zealand, approached us to design and develop a new catalogue focused exclusively on their range of kitchenware storage. Targeted as a sales brochure to retailers, the resulting catalogue showcases not only the range available, but also the everyday use and versatility of the ClickClack range.
Each year I worked on a catalogue, I addressed a new product or marketing push thru directing the photography shoot and layout of the spreads. This initiative would then carry on to all the ads, posters, trade shows, and other marketing pushes for the year. Two catalogues are produced every year; one for the USA and one for the rest of the world. Each one has unique specification sheets with the imperial and metric measurements.